When the sharks started flying last night all your usual entertainment sources were live tweeting in full force, as was NASA and NASCAR although we’d later learn that they were in on the joke too. But they weren’t the only brands to get in on the Sharknado 3: Oh Hell No! action.
Within the last two seasons of television I’ve witnessed an explosions of broadcast and network suggested Twitter #hashtags at the bottom of my TV screen. What was once a generally unobtrusive and simple hashtag (usually just a show’s name) has now become full sentences or even tweeting suggestions. Just take a look at what appeared …